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The movements on Rodeo Drive are often like those on a chessboard. Who's got the power, who's losing the power, who's queen for a day -- or a year? When stores move to better locales, they're doing well. When they decrease in size, well, you know what that means ... And Rodeo's switch ups are almost as fast as Oscar producers and hosts these days!
So here's the rundown right now, early November:
Pomellato jewelry from Italy will open imminently their first store in Los Angeles. Tilda Swinton is in their new ad campaign and they are working with her, it seems, throughout awards season.
Valentino is moving from its current location near the Luxe Hotel to further south, near YSL, somewhere around March 2012. They will have a larger space.
Michael Kors' boutique is having a reopening, after a renovation.
Bulgari jewelry, which inhabits a large large corner of Rodeo and Wilshire -- the northwest corner -- is going down in size, and moving into a much smaller space where DeBeers jewelry is, up the road. DeBeers is departing Los Angeles for the time being; their brand was not a success here. This move isn't a great indication that things are going well at Bulgari, either. Meanwhlle, the South Coast Plaza Bulgari boutique in Costa Mesa will take over the position as the brand's West Coast flagship.
And the biggest news of all: LVMH owns the space that Bulgari now inhabits, next to the Rodeo Drive Louis Vuitton store. They will open the walls, and Louis Vuitton will take over Bulgari's already large space, and in addition to its current large store, will essentially be a retail behemoth.
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